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Btab Launches Strategic Alliance Initiative to Activate Its Global Network of More Than 300,000 Businesses as AI-Powered Commerce Partners

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SYDNEY, AUSTRALIA and NEW YORK, NY, June 10, 2026

Over the past decade, more than 300,000 small and medium businesses globally have used Btab’s network platforms to market and promote their products and services. The Btab Network currently attracts millions of visitors monthly from more than 70 countries across its growing ecosystem of ecommerce, social commerce, and business platforms.

The Company believes the emergence of Agentic AI, autonomous systems capable of managing complex multi-step operations at scale, now allows Btab to accelerate the commercial activation of the infrastructure and network it has spent years developing.

Unlike traditional marketplaces that primarily charge listing or subscription fees, Btab’s Strategic Alliance model is structured as a commercial partnership. Btab plans to provide participating businesses with ecommerce storefronts, AI-powered selling tools, product supply, logistics coordination, and fulfillment services, all managed by the Company on behalf of its partners. In return, Btab participates in the commercial upside generated through the network, creating a model designed to align the Company’s growth directly with the success of participating businesses. Partners are not required to make significant upfront investments to participate.

The Company believes participating businesses may have the opportunity to generate meaningful incremental product sales through the ecosystem over time. Btab believes that annual product sales of approximately US$100,000 per participating business may be achievable for many resellers if they are provided with the right products, AI-powered tools, ecommerce infrastructure, supply chain support, and customer reach through the Btab ecosystem, although actual results may vary significantly. With a network of more than 300,000 potential partner businesses, the Company believes that even partial activation of the network could represent a significant long-term transaction opportunity. The Company is not providing specific financial guidance at this time.

The initiative is open to existing Btab platform users as well as new entrepreneurs seeking to build ecommerce businesses through the Btab ecosystem.

“With the advancement of Agentic AI, we believe we are entering a new era where global commerce infrastructure can scale faster and more efficiently than ever before,” said Binson Lau, CEO of Btab. “What makes Btab different is that we are not starting from zero. We already have businesses using our platforms, operational infrastructure, ecommerce systems, supply chain capabilities, and a growing global ecosystem. We believe the foundation we have built over many years positions us strongly for long-term expansion.”

Manufacturer demand across Asia, the United States, and Europe has been strong, with Btab receiving growing inbound interest from producers seeking scalable distribution channels in an increasingly competitive global market. Under the alliance model, Btab manages supply chain operations on behalf of participating manufacturers, handling product sourcing, inventory coordination, and fulfillment, giving manufacturers immediate access to a reseller network of more than 300,000 businesses without the operational complexity of managing those relationships independently. The Company expects to formalize relationships with thousands of manufacturers globally as the initiative scales, building a diversified supply network spanning multiple product categories and geographies.

The Strategic Alliance Initiative is built entirely on Btab’s owned and operated platform infrastructure, encompassing digital commerce platforms, supply chain operations, warehousing capabilities, manufacturer relationships, and ecommerce technologies developed and refined over more than a decade. The Company believes this integrated infrastructure provides significant operational advantages as it scales the initiative globally, reducing dependency on third-party platforms and enabling faster, lower-cost execution.

Btab also expects continued development across its AI and ecommerce technology platforms, including AI-driven applications and digital commerce solutions within the broader Btab ecosystem, such as Btab.app and Btab.chat.

Btab has identified Agentic AI as a critical enabler of the initiative’s speed and efficiency. By automating supply chain coordination, partner onboarding, ecommerce operations, and customer engagement at scale, the Company believes Agentic AI allows it to deploy and manage a commerce network of this scale more efficiently and at lower cost than traditional operational models.

The Company believes global commerce is entering a significant transition period driven by AI automation, shifting consumer behavior, rising operating costs, and increasing demand for scalable digital infrastructure. Btab’s integrated model, combining ecommerce platforms, supply chain management, AI-powered tools, and reseller enablement, is designed to support SMBs and entrepreneurs in adapting to and benefiting from this evolving environment. Btab stated that the Strategic Alliance Initiative represents a defining milestone in the Company’s long-term strategy of building a scalable, AI-powered global commerce infrastructure focused on supporting small and medium businesses worldwide.

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